Startups and Product Development

What we learned as development partners on over a dozen startup projects.

How to Run Successful User Interviews?

How to Run Successful User Interviews?

Nóci Pál

Nóci Pál

January 13th, 2023

Running a user interview doesn't come naturally to many. But with a bit of preparation and practice, it can become one of the most important accessories in a UX specialist's toolkit.

Low and High Fidelity Prototypes in User Testing

Low and High Fidelity Prototypes in User Testing

Nóci Pál

Nóci Pál

November 28th, 2022

When should you use low-fidelity prototypes? And when should you go for high-fidelity one? How do these both fit into user research? Find out in our article!

EXTRA: AI-Generated Prototypes

Startups and Product Development

EXTRA: AI-Generated Prototypes

Peter Illés

Peter Illés

October 28th, 2022

Can AI aid us in accelerating prototype creation and idea validation? I did some experiments to try and find out.

Conducting Usability Tests

Conducting Usability Tests

Nóci Pál

Nóci Pál

September 29th, 2022

Usability testing is a crucial step in product development. But what happens during a usability interview and how should you facilitate such a test?

What is Customer Journey Mapping?

What is Customer Journey Mapping?

Nóci Pál

Nóci Pál

August 25th, 2022

A well-designed customer journey map keeps the customer at the forefront of the decision-making process and highlights any struggles that customers might experience. Learn how to create one for your business!

Marketplace Strategies to Crack the Chicken and Egg Problem

Startups and Product Development

Marketplace Strategies to Crack the Chicken and Egg Problem

Peter Illés

Peter Illés

August 18th, 2022

Learn about the seeding strategies used to balance supply and demand in two-sided marketplaces. Jump in!

Case Study: Matching Supply and Demand in Marketplaces

Startups and Product Development

Case Study: Matching Supply and Demand in Marketplaces

Peter Illés

Peter Illés

July 14th, 2022

The classic chicken and egg problem: should you build the supply or the demand side first? This article shares how we have done it through case studies of some of our previous projects.

Let's Build an Engine... An Engine of Growth!

Startups and Product Development

Let's Build an Engine... An Engine of Growth!

Peter Illés

Peter Illés

June 13th, 2022

What's common in a SaaS product, a newspaper and the church? They all use the same growth engine! Bear with us. We'll explain.

How to Use the Value Proposition Canvas?

How to Use the Value proposition canvas?

Nóci Pál

Nóci Pál

Why is your value proposition an important part of your business plan? How to formulate it? How to visualize it using the value proposition canvas? Read on, to find answer to these questions and more.

EXTRA: Homebrewing, Crowdfunding and $30.000 in 2 Minutes — The Brewie Story

Startups and Product Development

EXTRA: Homebrewing, Crowdfunding and $30.000 in 2 Minutes — The Brewie Story

Peter Illés

Peter Illés

April 11th, 2022

In this EXTRA, we talking with the people behind Brewie, one of the first successful crowdfunding campaign run in Hungary.

To Pivot or Not to Pivot – That Is the Question

Startups and Product Development

To Pivot or Not to Pivot – That Is the Question

Peter Illés

Peter Illés

March 14th, 2022

What is a pivot? How many ways can you pivot? When to pivot? All this and and more!

How to Use Personas in Product Development?

How to Use Personas in Product Development?

Nóci Pál

Nóci Pál

February 14th, 2022

What are personas, why are they important in product development and how to create them? Find out by reading our in-depth article about personas.

How to Measure the Success of Your Startup?

Startups and Product Development

How to Measure the Success of Your Startup?

Peter Illés

Peter Illés

January 14th, 2022

Let's take a closer look at the different analytics and metrics you can use to gauge if your startup product is on track for success.

11 Ways to Build an MVP #2

Startups and Product Development

11 Ways to Build an MVP #2

Peter Illés

Peter Illés

November 22nd, 2021

In the second part of our post about prototypes, we're exploring imitation, low-fidelity and high-fidelity prototypes.

11 Ways to Build an MVP #1

Startups and Product Development

11 Ways to Build an MVP #1

Peter Illés

Peter Illés

October 18th, 2021

Join us, to find an answer to what an MVP is, how can you build one and what the most popular types of MVP are. Let's kick off with no product prototypes!

What Are Hypotheses in Product Development?

Startups and Product Development

What Are Hypotheses in Product Development?

Peter Illés

Peter Illés

June 14th, 2021

In this article we'll explore the different types of assumptions, which ones you should make and how to formulate and test them.

The Lean Product Process: #4 Achieving Product-Market Fit

Startups and Product Development

The Lean Product Process: #4 Achieving Product-Market Fit

Peter Illés

Peter Illés

Finally we arrive at the end of the product development process, where we test how the buyers react to our product and if our business plan is sustainable.

The Lean Product Process: #3 Creating Your Prototype

Startups and Product Development

The Lean Product Process: #3 Creating Your Prototype

Peter Illés

Peter Illés

April 29th, 2021

Let's explore how to create prototypes in order check if your product is usable and delivers the expected user experience.

The Lean Product Process: #2 Formulating Your Value Proposition

Startups and Product Development

The Lean Product Process: #2 Formulating Your Value Proposition

Peter Illés

Peter Illés

March 17th, 2021

In this article, we'll show you how to formulate your value proposition in the search for problem-solution fit.

The Lean Product Process: #1 Understanding Your Customers

Startups and Product Development

The Lean Product Process: #1 Understanding Your Customers

Peter Illés

Peter Illés

March 5th, 2021

For a product to be successful, several hypotheses about our users must prove to be true. Let's see how we can test these!

Validation in Product Development

Startups and Product Development

Validation in Product Development

Peter Illés

Peter Illés

December 21st, 2020

In this article, we'll show you which design & research techniques are most useful for validating assumptions in different phases of product innovation.

Don't Try to Build the Perfect Product!

Startups and Product Development

Don't Try to Build the Perfect Product!

Peter Illés

Peter Illés

July 14th, 2020

I recently had an experience which once again made me realized the importance of idea validation. Here's my story.

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