Start-up
The Lean Product Process: 2. Formulating Your Value Proposition
In this article, we'll show you how to formulate your value proposition in the search for problem-solution fit.
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What we learned as development partners on over a dozen start-up projects.
Start-up
The Lean Product Process: #1 Understanding Your Customers
For a product to be successful, several hypotheses about our users must prove to be true. Let's see how we can test these!
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Start-up
Validation in product development
In this article, we'll show you which design & research techniques are most useful for validating assumptions in different phases of product innovation.
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Start-up
Don't Try to Build the Perfect Product!
I recently had an experience which once again made me realized the importance of idea validation. Here's my story.
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