Users aren't interacting and spend less time than you would expect on your page or app.
You are spending money on customer acquisition that brings new users to the website or app, but they are not converting into paying customers.
If your customer support team is working at the limit of their capacity, it probably means your users are confused, and are facing obstacles while navigating your product.
Several of your key metrics are underwhelming, and you are not certain why this is happening.
We will gather and structure feedback through customer interviews and usability tests.
Based on the customer feedback, we will create an adjusted user journey map.
Usability tests and techniques such as card sorting will help us provide an amended information architecture plan.
At the end of the process you will get a report with identified issues, opportunities and actionable insights.
We start by getting to know your product, your goals, your team and, most importantly, your customers. We create user personas, prepare interview questions and schedule the interviews. During this time we also set up analytics tools on your product so they start gathering valuable data.
We conduct user interviews and usability tests with customers to gather qualitative data. Meanwhile, we are also looking at the metrics provided by the different analytics tools for quantitative data that support these findings. Our UI team will also look at you product to identify design issues, inconsistencies and anti-patterns.
We structure all our findings, identify opportunities for improvement and offer a ready-to use action plan that you can start implementing right away.
Further held several workshops with us, the aim of which was to map our current products and to define and coordinate our goals. (...) They found the right solutions in a short time, keeping in mind customer needs. In the process, it became clear that they have serious expertise in digital product development and digital transformation projects.
Ferenc FODOR, Menedzser Praxis
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