During our January year planning we updated our buyer personas as a team. We use this tool known from the marketing and UX industries to describe our target customers. How we can reach them and how we might offer them more value?

Personas are an important tool in product development. And because our persona is someone who is interested in product development, we jumped at the occasion and wrote an article detailing the ins-and-outs of personas.

If you are also involved in product development yourself, be it a digital or physical product, or indeed, a service, then you might want to consider updating your buyer personas. Your business is constantly evolving after all. We hope you'll find our article useful.