 | Issue #5 - January 2021 |
Hi! Will 2021 finally be the year to dust off that idea for a startup?  Did you know that some of the biggest brands in the world started during a recession? Microsoft was founded during the oil embargo recession of 1973 to 1975. The Great Recession from 2007 to 2009 saw the creation of several startups like Uber as well as the popular vacation rental marketplace Airbnb. An economic downturn can create a range of unexpected opportunities for entrepreneurs with an appetite for innovation. So what are you waiting for? Let us help you dust off that old idea and build an awesome digital product!
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| From our blog » startup Validation in product development In his 2011 book, The Lean Startup, Eric Ries defines a startup as "a human institution designed to create a new product or service under conditions of extreme uncertainty". To ease uncertainty, the startup world uses validated learning. Read our quick guide explaining the 4 steps of digital product development and how you should validate during each of these steps.
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| Explained Improve how you code by using a rubber duck Did you ever get stuck while coding and asked for help from a more experienced colleague, but as you explained your code to him, you answered the question yourself? Would you believe us if we told you that you can use a rubber duck instead of a colleague with the same effect? Read our colleague Csongi's report on his first experience with rubber ducking.
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 | Freebies » Download our free resource, called The Lean Validation Cheat Sheet, that will make your life better. The Lean Validation Cheat Sheet is a quick & dirty reference for innovators. It shows which design & research techniques are most useful for validating assumptions in the different phases of product innovation.
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